Out Of Home

Chiquita Bananas wanted an outdoor advertising campaign that clearly showcased the banana as a healthy snack food.

The Woodward Dream Cruise is the largest car show in the world. Chevy arguably has the biggest involvement in the classic car scene. Showcasing the brand at this event was the perfect fit. These outdoor boards were scattered down Woodward Avenue during this cruise.

When the Detroit Zoo Launched the polar bear exhibit, we launched a series of outdoor boards that depicted the sheer size of the exhibit, the bears themselves and pure magic that comes from seeing them.

Chevy launched the Malibu with the tagline, “The car you can’t ignore.” So we launched an outdoor campaign in high traffic locations that you really couldn’t ignore. Using forced perspective, extensive Photoshop and strategically planned photo shoots, we made it look like people everywhere were gazing at the Malibu. People stopped, took pictures and shared the campaign online making it a huge success.

To get the word out about refinancing your automobile, we created digital billboards. The “Your car is so money” had a presence on all the major highways throughout South East Michigan and the huge success of the campaign showed their effectiveness.