Chiquita Bananas wanted an outdoor advertising campaign that clearly showcased the banana as a healthy snack food.
Chevy – Woodward Dream Cruise
Detroit Zoo – Arctic Ring of Life
Chevy Malibu – The Car You Can’t Ignore
Michigan Schools and Government Credit Union – C …
Chevy launched the Malibu with the tagline, “The car you can’t ignore.” So we launched an outdoor campaign in high traffic locations that you really couldn’t ignore. Using forced perspective, extensive Photoshop and strategically planned photo shoots, we made it look like people everywhere were gazing at the Malibu. People stopped, took pictures and shared the campaign online making it a huge success.