Michigan Schools and Government Credit Union (MSGCU) established ambitious growth goals for their loan products in 2013. To support these goals, they launched a loan push to a general audience, as well as to their current members (ages 25-40) to drive interest and loan volume. We created the Car-Ching campaign to educate consumers that were in the market for a car and/or already an auto loan customer. We wanted to let them know that MSGCU could save them money, or put more cash in their pockets, by refinancing or bringing their loan to MSGCU. We supported this activity with in-branch promotions, as well as an in-market advertising campaign. The campaign was one of their most successful initiatives to date.
Listen to the Radio Spots