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September 30, 2013

American Kennel Club – Register Your Dog

September 30, 2013

Dickies – Hardwear

September 30, 2013

Wolverine – Heavy Duty Work Boots

September 30, 2013

Michigan Schools and Government Credit Union – C …

September 30, 2013

American House – Made in American House

September 30, 2013

American Greetings – Soft Touch Bear

September 30, 2013

Detroit Zoo – Arctic Ring of Life

September 30, 2013

Chevy – Traverse

September 30, 2013

Founders – All Day IPA

September 30, 2013

Founders Stout – Incredibly Stout

September 30, 2013

Jeep – There’s a soldier in every one.

September 30, 2013

Signs 365 – Fast Signs

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American Kennel Club – Register Your Dog

The American Kennel Club has many valuable programs that can benefit dogs everywhere. We were charged with getting the message to market in a heartfelt tone.

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Dickies – Hardwear

There’s nothing stronger than a pair of Dickies pants. So, we folded each pair and sandwiched them on a high-res scanner. By the time we were finished, we had to replace the scanner.

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Wolverine – Heavy Duty Work Boots

When you have a single focused message for a product, well then, the campaign should reflect that. Wolverine boots are built tough. Just ask the actors in the first ad.

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Michigan Schools and Government Credit Union – Car-Ching

Michigan Schools and Government Credit Union introduced a new program where individuals could refinance their automobile to take equity out to pay off higher interest loans. Car-Ching!

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American House – Made in American House

American House Senior Living Communities wanted a print campaign to depict their respect and appreciation for elders. The first year of the campaign we captured portraits of the real residents living at the community. The following year we introduced “Made In American House” moments. This campaign lends itself to Spark Creative’s social by design motto. Stay tuned to see the evolution.

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American Greetings – Soft Touch Bear

To introduce the Soft Touch Bear for American Greetings, we utilized classic moments and added a not-so-classic gift.

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Detroit Zoo – Arctic Ring of Life

When the Detroit Zoo Launched the polar bear exhibit, we launched a campaign that depicted the sheer size of the exhibit, the bears themselves and pure magic that comes from seeing them.

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Chevy – Traverse

The Chevy traverse was geared toward women who struggle with the idea of buying a minivan. This print ad campaign showcased the vehicle in a hip way and broke through to the female who’s not willing to throw in the towel after starting a family.

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Founders – All Day IPA

Founders wanted to introduce their All Day IPA beer as a new beer that was a lot different from their portfolio. As you can see, it’s a lighter beer that can be enjoyed all day, all season and in many different outdoor events. Including camping.

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Founders Stout – Incredibly Stout

When Founders introduced their seasonal stout season, they delivered with a strong flavor. We delivered with a strong message.

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Jeep – There’s a soldier in every one.

This ad was designed to give the men and women who served in our military an added incentive. It was a way to say thanks to the people we’re in debt to, as well as demonstrate the integral role Jeep played in military history.

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Signs 365 – Fast Signs

When a client says, “push the envelope” we do just that. Signs 365 had a strong desire to run a series of ads in B2B printing publications that would truly stand out. Careful what you ask for.

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